How Portuguese company Tangerine aims to overtake multinationals in the car rental race

Tangerine is presented as one of Portugal’s emerging challengers in the rent-a-car market, aiming to grow by 50% and gain market share against both international brands and local competitors.

With a business model that is largely online, the company relies on technology, flexibility and a lean operating structure to offer a more agile alternative in car rental. Its strategy reflects a new generation of Portuguese mobility companies focused on efficiency, digital access and customer convenience.